Glass Beach Mugs
Branding, Website, Packaging
The two veteran founders of this company were inspired to recreate a WWI-era coffee mug based on fragments from a U.S. Marine Corp mess hall in Cuba. Having initially sold the mug mainly to Marine Corp units, Glass Beach Mugs looked to Paintbox Creative to market their product to a public audience.
Paintbox Creative revamped Glass Beach Mugs’ generic website, as well as their product packaging, to give them a unique brand personality and appeal to a wider audience. We also used social media to deliver the company’s brand story to a diverse group of customers. In order to build up a library of images that showcased the essence of the brand, Paintbox Creative hired a professional photographer and directed the photoshoot.