Keppler Speakers, the country’s largest privately held speakers bureau, needed an extraordinary direct mail piece to showcase their speakers to theaters and universities. The piece needed to be full of information about a dozen individual speakers, but not so burdensome that potential customers wouldn’t pay attention.
Paintbox Creative created an innovative mailer that acted as a folder holding several cards with speakers described on each side. The dramatic design evoked a darkened theater, while the vibrant color images popped off the background. The entire package was shrink-wrapped and labeled so it would pass through the mail without damage.